Branding
Wellfield is a new neighborhood development coming to Nappanee, Indiana in 2023! Before the development process began, the investment company, JBK Investments, wanted to create a marketing plan for the neighborhood to start stirring up interest and promoting joining a waitlist to begin the process of purchasing a lot and building custom homes.
The first step to accomplishing this was to create branding!
Branding
Wellfield is a new neighborhood development coming to Nappanee, Indiana in 2023! Before the development process began, the investment company, JBK Investments, wanted to create a marketing plan for the neighborhood to start stirring up interest and promoting joining a waitlist to begin the process of purchasing a lot and building custom homes.
The first step to accomplishing this was to create branding!
Website
During the design process for the website, we decided that the website should include some key features and functionality that similar communities were not doing that would set us apart but also provide valuable information for users. Some of these features include:
- An interactive lot map
- Q&As to answer basic questions
- A form to sign up for a waitlist
Website
During the design process for the website, we decided that the website should include some key features and functionality that similar communities were not doing that would set us apart but also provide valuable information for users. Some of these features include:
- An interactive lot map
- Q&As to answer basic questions
- A form to sign up for a waitlist
Social Media Management
The challenge with posting each week for Wellfield is that there isn’t much to show right now. The land is just a big cornfield until construction starts. I have been able to work around the lack of photography and other assets by creating graphics and overlays on drone shots, but also sharing Reels that provide information to people who are following the development of the new neighborhood.
